Irish sports fans are in for a unique treat this autumn. The NFL’s Pittsburgh Steelers and Minnesota Vikings will square off at Croke Park in Dublin, and for the first time, a regular season NFL game will be available free-to-air on Irish television. Thanks to a new agreement between the league and Virgin Media Television, the event will be broadcast nationwide at no cost to viewers. The deal also extends to other international fixtures in Europe during 2025, several playoff encounters, and even Super Bowl LX.
Date, Time, and Broadcast Details
The Dublin showdown takes place on Sunday, September 28, 2025, with kickoff scheduled for 2:30 PM IST. Virgin Media One will begin its live coverage at 1:30 PM, offering pre-game insights and interviews before the action begins.
Outside Ireland, fans can catch the game on NFL Network and other international partners. In the United States, coverage begins at 9:30 AM ET. But the headline news remains: in Ireland, the entire production will be shown without subscription fees.
What the Virgin Media Partnership Brings
Under the new partnership, Virgin Media becomes the exclusive free-to-air partner for the NFL in Ireland in 2025. The package covers:
- Every International Game in Europe (London, Berlin, Madrid, and Dublin)
- Three postseason matchups ahead of the Super Bowl
- Full coverage of Super Bowl LX
This marks the most ambitious free NFL coverage ever offered in Ireland and signals the league’s intent to reach a wider audience.
A First for Ireland
While Irish fans have seen preseason games and exhibitions in the past, the Steelers–Vikings clash will be the first competitive NFL game in the country. It counts toward the official league standings, making it a landmark moment for both franchises and for Ireland’s growing football community.
The decision to stage the matchup in Dublin reflects the NFL’s long-term plan to expand internationally, with Ireland singled out as a promising market due to its passionate sports culture and existing grassroots football clubs.
Preparing Croke Park
Hosting an NFL game at Croke Park requires significant adjustments. The famous Hill 16 terrace and the Nally Terrace, normally standing sections, have been temporarily converted to seated areas to comply with league rules. Additional space has also been created along the sidelines to accommodate larger team benches and broadcast crews.
Because of these modifications, capacity has been reduced from approximately 82,300 to around 76,000. Tickets sold out quickly, underlining the excitement around the event.
Expanding the Audience
Ireland has developed a steady following for American football, with growing participation in university and amateur leagues. By offering free coverage, the NFL hopes to reach casual viewers who may not normally watch the sport, helping to increase awareness and engagement. League officials described the deal as a way to “lower the barrier to entry” and welcome more households into the NFL fanbase.
Broadcast Production
Virgin Media is not simply relaying the NFL’s feed. The network will produce its own studio programming, complete with pre- and post-game analysis, while the NFL will supply its global broadcast with familiar commentators and sideline reporters.
The collaboration means Irish viewers can expect the full spectacle of an NFL broadcast – live analysis, expert commentary, and all the production value – without needing to pay for cable or streaming services.
Attending the Game
Fans heading to the stadium should note the NFL’s event guidelines. Tickets are digital-only, with strict clear bag policies in place. Transportation advice, stadium entry details, and fan activities will be available on the official NFL Dublin page, which is updated frequently in the run-up to the game.
Ticket Scams: A Real Concern
With such high demand, reports of fake ticket sales have already surfaced. Authorities have warned of fraudulent posts on social media and unregulated resale websites. Supporters are urged to use official vendors or trusted resale platforms to avoid disappointment on game day.
What It Means for the Future
This deal could shape the future of the NFL in Ireland. If strong viewership numbers follow, the league may consider extending free-to-air coverage beyond 2025 and potentially staging more games in Dublin. Including playoff fixtures and the Super Bowl in this year’s package shows a clear intent to establish a long-term presence.
Quick Recap
- Steelers vs. Vikings kicks off at 2:30 PM IST on September 28, 2025, live from Croke Park.
- Broadcast is free-to-air on Virgin Media One.
- The deal includes all European International Games, three playoff ties, and Super Bowl LX.
- Stadium capacity has been reduced to 76,000 due to temporary seating.
- Fans are warned about ticket scams – buy only from official outlets.
